Marketing & Promotional
Activity Report

1.Executive Summary

As part of our ongoing marketing initiatives to strengthen Toshiba HDD’s presence in the Australian security and surveillance market, we participated in two industry showcase events, highlighting Toshiba’s role in providing reliable storage solutions for CCTV, security and alarm systems.

Both events provided valuable opportunities to promote Toshiba HDD products directly to security professionals, system integrators, installers and potential business partners.

Our primary marketing objective was to position Toshiba HDD as an essential storage component in modern CCTV and electronic security systems, while increasing brand visibility and generating potential sales opportunities through industry engagement.

Note: Tax Invoice #27068 records the Sydney Build Expo activity as “Promotion of Toshiba HDD at Sydney Build Trade Show”. Figures and descriptions are stated as recorded in the source documentation.

2.Sydney Build Expo

Event Overview

The Sydney Build Expo brought together more than 100 exhibitors representing the building, construction, technology and related industries. The exhibition received significant attention, with the NSW Parliamentary Opposition Leader attending and officially opening the event.

Our exhibition stand focused specifically on building security, CCTV surveillance and electronic alarm solutions, demonstrating how modern security technologies can be integrated into commercial and residential developments.

Toshiba HDD Marketing Activities

Toshiba HDD was prominently featured as a key storage component within our security solutions. Our promotional activities included:

• Displaying Toshiba HDD products and branded marketing materials at our exhibition stand.
• Demonstrating CCTV surveillance and recording solutions incorporating Toshiba HDD storage.
• Explaining the importance of reliable, high-capacity storage for continuous video surveillance.
• Promoting Toshiba HDD as a storage solution for security integrators, CCTV installers and building technology contractors.
• Engaging with visitors and industry professionals regarding storage requirements for modern surveillance systems.

Marketing Value and Outcomes

The exhibition provided Toshiba with exposure to a broad audience beyond traditional IT distribution channels, particularly within the building and construction sectors. By showcasing Toshiba HDD alongside operational security equipment, we reinforced the connection between surveillance system performance and dependable storage infrastructure. The event also created opportunities to introduce Toshiba HDD to potential new customers involved in building security design, installation and system integration.

Event Photographs

Toshiba HDD was displayed prominently at the Smart Space Solutions stand alongside CCTV and security equipment.

Event Photographs

Toshiba storage range, branded collateral and visitor engagement at the Sydney Build Expo stand.

3.SecuSafe Headquarters Open Day

Event Overview

SecuSafe organised a dedicated open day at its headquarters, inviting selected key installers and industry partners to explore its range of electronic security products and solutions. The event featured CCTV surveillance systems, alarm equipment and other security technologies, providing attendees with an opportunity to examine products and discuss practical installation applications.

Toshiba HDD Marketing Activities

Toshiba HDD was positioned front and centre as a critical storage component of CCTV surveillance systems. The showcase focused on the practical application of Toshiba storage technology in security installations, demonstrating its relevance to installers and system integrators. Key promotional activities included:

• Displaying Toshiba HDD products alongside CCTV recording equipment.
• Featuring Toshiba branding and product marketing materials.
• Demonstrating the role of HDD storage in continuous CCTV recording and video retention.
• Highlighting the importance of storage capacity, reliability and system compatibility.
• Engaging directly with professional security installers regarding their surveillance storage requirements.
• Strengthening Toshiba brand recognition within SecuSafe’s installer network.

Marketing Value and Outcomes

Unlike a general industry exhibition, the SecuSafe Open Day provided access to a more targeted audience of professional security installers who directly influence product selection and purchasing decisions. Positioning Toshiba HDD within CCTV solutions helped demonstrate its practical value rather than presenting it simply as a standalone hardware product. The event also supported stronger engagement with SecuSafe and its installer network, creating potential opportunities for repeat HDD sales through future CCTV projects.

Event Photographs

A physical Toshiba HDD display, specification placard and branded banner presented Toshiba storage as a working part of CCTV solutions.

Event Photographs

Installer engagement and product literature at the SecuSafe Headquarters Open Day.

4.Combined Marketing Impact

Both events complemented each other by targeting different levels of the security industry supply chain.

Key Achievements

• Increased Toshiba Brand Exposure – Both activities placed Toshiba HDD in front of relevant industry audiences through physical product displays and promotional materials.
• Demonstrated Real-World Applications – Rather than promoting HDD products in isolation, we showcased Toshiba storage as part of complete CCTV and security solutions.
• Strengthened Industry Relationships – Direct engagement with security professionals helped reinforce Toshiba’s presence in the surveillance storage market.
• Expanded Potential Sales Channels – The events provided opportunities to develop relationships with security installers, system integrators and building technology contractors who may specify Toshiba HDD in future projects.

5.Future Marketing Opportunities

Building on these two events, we recommend continuing joint promotional activities with security distributors and system integrators. Potential initiatives include:

• Conducting additional CCTV and security installer demonstration days.
• Developing Toshiba-branded surveillance storage product displays.
• Providing technical and product training for installers.
• Promoting suitable Toshiba HDD models for surveillance applications.
• Working with security equipment suppliers to include Toshiba HDD in recommended CCTV system configurations.
• Following up with participating installers and potential channel partners to identify future sales opportunities.

These initiatives are intended to build on the installer and system-integrator relationships developed at both events, and to keep Toshiba HDD specified within recommended CCTV system configurations.

6.Conclusion

The Sydney Build Expo and SecuSafe Headquarters Open Day provided two valuable opportunities to promote Toshiba HDD within the Australian electronic security and CCTV surveillance market. The Sydney Build Expo delivered broader market visibility through its large exhibitor base and high-profile official opening, while the SecuSafe Open Day enabled more focused engagement with professional security installers.

Across both events, Toshiba HDD was successfully positioned as an integral storage solution supporting CCTV recording, surveillance reliability and security system performance. These marketing activities contributed to strengthening Toshiba’s brand presence, reinforcing its relevance to the security industry and developing potential business opportunities through established industry channels.

Continued investment in practical product demonstrations and installer-focused engagement will help support Toshiba HDD’s market development and long-term channel growth in Australia.

A.Attachments & Evidence

Supporting documentation for the marketing activities and promotional expenditure reported above.

Report category: Marketing Activities and Brand Promotion  ·  Brand: Toshiba HDD  ·  Market: Australia – CCTV, Electronic Security and Surveillance Storage  ·  Activities covered: Two Industry Showcase Events.
This document summarises the marketing activities and serves as supporting documentation for the related promotional expenditure.